Coke Florida and The Winn-Dixie Company Announce NASCAR Race Partnership

Coca-Cola Beverages Florida and The Winn-Dixie Company Announce NASCAR Race Title Partnership

The Winn-Dixie 250 Powered by Coca-Cola is Set for August 28th at Daytona International SpeedwayLogo for the Winn-Dixie 250 at Daytona race, with bold 250 text, checkered flags, and a Coca-Cola badge.

DAYTONA, FL – July 7, 2026 – Coca-Cola beverages Florida, LLC (Coke Florida) and The Winn-Dixie Company announced a new partnership as part of race weekend at Daytona International Speedway through the newly named Winn-Dixie 250 Powered by Coca-Cola.

As entitlement sponsor, Winn-Dixie joins Coke Florida in building on the tradition of one of Daytona’s signature races. This partnership expands Winn-Dixie’s contributions to the NASCAR fan experience in the Florida market.

Exclusive consumer experiences are planned at Winn-Dixie stores leading up to race weekend, including special promotions and in-store displays. Fans can expect Coke Florida to continue its traditional NASCAR-themed activations, community engagement events, product sampling opportunities, and more.

The Central and North Florida regions look forward to race weekend at the Daytona track every summer. Coke Florida is pleased to have The Winn-Dixie Company to help fuel the excitement and energy this year for local consumers and visitors from around the country.

The Winn-Dixie 250 Powered by Coca-Cola takes places at Daytona International Speedway on Friday, August 28 at 7:30 p.m. EST.