Paul Pheffer

Senior Vice President, Chief Financial Officer

Paul is the Senior Vice President and Chief Financial Officer for Coca-Cola Beverages Florida. In this capacity, he is responsible for developing and implementing digital capabilities across the finance organization, advancing intelligent automation initiatives, and optimizing planning, reporting, and consolidation processes. Additionally, he leads procurement, internal controls, treasury, and tax operations, and facilitates financial interactions with affiliated companies. Paul previously held the position of Vice President of Finance and Controller at the company. He is a Certified Public Accountant (CPA) and Certified Internal Auditor (CIA), holding a bachelor’s degree in Accounting and Corporate Finance from Ball State University.