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Coke Florida Names New Leader for Retail Customer Management


Coca-Cola Beverages Florida, LLC (Coke Florida) announces the promotion of Steve Honorowski to its Senior Leadership Team as vice president, customer relationship management – retail.

Steve Honorowski, VP, Customer Relationship Management – Retail, Coke Florida

Coke Florida proudly serves a broad base of customer segments across its 47-county footprint. The Customer Relationship Management – Retail team is part of the company’s commercial organization and focuses on retail customer and partner segments including large-store, small-store, convenience retail and drug-value. In his new role as Vice President, Steve will focus on customer development, relationship management, and developing winning sales programs that accelerate the growth of retail customers.

“Having served as the lead for our Small Store Customer Management Team, this role is a natural progression for Steve. His strategic leadership with both our customers and partners, as well as our associates, will be leveraged in this new role. He has a reputation for delivering results. We firmly believe the success of our customers fuels the success of our business” said Thomas Benford, president and chief operating officer of Coca-Cola Beverages Florida, LLC.

Honorowski joined Coke Florida, the sixth-largest Coca-Cola bottler in the United States, in 2021. He transitioned to leadership in the company’s Retail Customer Team in 2022 through a promotion into his most recent role as Director, Small Store Customer Management. Steve provided strategic leadership and oversaw channel revenue, share, and profit growth strategies aligned with business objectives. He was also responsible for developing the capabilities of the selling team, expanding collaboration with The Coca-Cola Company and other brand partners, and maximizing synergies with cross-functional teams. Before Coke Florida, Steve worked in various leadership roles in the beverage industry focusing on the Retail Customer segment.

“I am thrilled for the opportunity to lead Coke Florida’s Retail Customer Relationship Management Team. With owning customer relationships as one of Coke Florida’s business values, I look forward to expanding and solidifying our customer relationships, as well as partnering with these customers to meet shared business objectives,” said Honorowski.

Honorowski’s promotion is effective immediately, and he will report to the President.

About Coca-Cola Beverages Florida, LLC

Coca-Cola Beverages Florida, LLC (Coke Florida) is the sixth largest Coca-Cola bottler in the United States. Coke Florida markets, sells, manufactures, distributes, and merchandises products of The Coca-Cola Company in an exclusive territory that covers over 21 million consumers across 47 Florida counties that includes the Miami, Tampa, Orlando, and Jacksonville metropolitan areas. The company employs over 5,000 associates and has four GreenCircle certified manufacturing facilities and eighteen sales and distribution centers. Founded in 2015 and headquartered in Tampa, Coke Florida is the one of the largest Black-owned businesses in the United States and is Minority Business Enterprise (MBE) certified. In 2024, Coke Florida was recognized as a US Best Managed Company by Deloitte-Private and The Wall Street Journal for the third consecutive year. To learn more, visit