Coke Florida Helps Students Start the School Year Ready With Back-to-School Backpack Giveback
As students across Florida prepare for a new school year, having the right resources can help them feel ready to learn, grow, and succeed. Through its annual Back-to-School Backpack Giveback, Coke Florida is helping provide those resources while creating opportunities to connect with students and the communities it serves.
The Coke Florida Back-to-School Backpack Giveback is one of the company’s longest-running programs under its Education community pillar. From July through August 2026, Coke Florida partnered with 40 community organizations and schools, including youth-based organizations, food banks, and other community partners, to donate 5,500 backpacks filled with school supplies.
Beyond providing essential school supplies, this year’s back-to-school activations created opportunities for students to connect with Coke Florida in fun and encouraging ways. Some events featured games and product sampling, while Coke Florida leaders spent time engaging with students and sharing words of encouragement as they prepared to return to the classroom.
“Coke Florida is committed to consistently supporting the communities that we serve, and education plays a key role in unlocking the potential of our youth,” said Shannon Smith, Senior Director of Community and Stakeholder Engagement. “We’re thrilled to have great partners who are aligned with this sentiment. Donating 5,500 backpacks filled with supplies to help prepare students for success is one of the many things that makes Coke Florida so special.”
The 2026 Backpack Giveback builds on a longstanding commitment to supporting students and education throughout the communities Coke Florida serves. Since 2018, the company has donated more than 26,000 backpacks filled with school supplies through the program. Through partnerships with organizations and schools across Florida, Coke Florida continues to invest in programs that help provide students with access to resources that can support their academic potential.
As another school year begins, the Back-to-School Backpack Giveback is one way Coke Florida is helping students start the year prepared while strengthening connections with the communities it serves.
